Shopee Uplifts Influencer Community in Malaysia

Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed their appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

We are thankful for all the influencers that have taken a leap of faith in joining our digital programmes and have grown with us. One of our long-term goals is to sustainably propel the influencer’s ecosystem in Malaysia by supporting them in building their brand and business. We are excited for the continued growth and possibilities to systematically connect our influencers with brands in the years ahead,” Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, during the Shopee Influencers Fest 11.11 Countdown Party.

During the event, KOLs were given the opportunity to network exclusively with brands present, build relationships with like-minded influencers in the community, and take part in fun and engaging activities with old and new friends.

Being a Shopee content creator has helped me to grow my personal branding as an influencer and gain more trust among my followers over the past year. I enjoy being a part of this community as I can learn from other influencers on how to grow and improve myself. Joining the programme has also opened up more opportunities for me to collaborate with brands that I have dreamt of working with,” Eizuwan Eizuddin, Shopee Affiliate shared his experience on being a part of Shopee’s influencer community.

The Shopee Influencers Fest 11.11 Countdown Party also saw well-known Malaysians such as Zoey Rahman, Ceddy Ang, and Tatty Hassan celebrating this night with other influencers present. These KOLs enjoyed a night of creating content for their followers, with live music, a mind-blowing magic show and interactive photo corner.

Shopee Celebrity Squad member and popular influencer Ceddy Ang expressed, “I’m very happy to be a part of Shopee’s community, where I can get to know new creators at events that do different things than me. I have also decided to launch my brand on Shopee as I believe in Shopee’s plans and support for budding entrepreneurs such as myself. The good working relationship I have with Shopee has introduced me to a bigger network of KOLs, who have shown nothing but unwavering support for me and my brand.”

Shopee also has various programmes to uplift their KOLs such as Shopee Masterclass, where creators have knowledge-sharing sessions, and Shopee House, a bi-monthly get together to share, connect, and get to know each other. Above all, Shopee also ensures that nano and micro influencers affiliated with the platform are armed with the necessary skills to create innovative and relevant content.